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Papers by Company: Acxiom

Business Transformation: Proven Success Factors - Some outsourcing relationships achieve a "trusted partner" status, with both parties harvesting continually growing benefits over a long term. This type of relationship is required in business transformational objectives, but it's rare. This paper examines... - September 2004

A New Data Management Services Strategy For Supporting CRM Processes - CRM strategies often fail because of difficulties of accessing information in data silos and the impact that an exponential increase in volume of data has on the quality and usability of that data. This paper discusses Acxiom's Customer Information ... - October 2004

Leading-edge Solution Accelerates Business Transformation for Information-Products Companies - History is full of instances where a competitor's innovation disrupted--and even destroyed--a well-established company's core business model. This paper discusses a disruptive business solution offered by Acxiom, which will help information-products... - December 2004

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